URGENSI FITUR HALAL FOOD PADA APLIKASI PENYEDIA MAKANAN DELIVERY ORDER
DOI:
https://doi.org/10.30653/ijma.202552.143Keywords:
Fitur, Halal Food, Halal Label, Delivery OrderAbstract
This study aims to explore the urgency of a halal food labeling feature in food delivery apps, particularly in addressing the needs of Muslim consumers in Indonesia. This study adopted a qualitative research method with a field approach, using direct observation and in-depth interviews involving 12 informants. The informants included app users, culinary entrepreneurs, and app developers. With the rapid development of digital technology, various business sectors are required to continuously innovate through the use of modern apps, including online food ordering services. Platforms such as GoFood, GrabFood, ShopeeFood, and other similar apps have now become part of the urban lifestyle. However, amidst the dominant Muslim population in Indonesia, the lack of a feature specifically indicating the halal status of food presents a challenge. This lack of clarity can raise concerns among Muslim consumers and limit their choices in accessing food that aligns with religious principles. Halal labels play a crucial role in assuring trust in a product. Therefore, the presence of halal information features in food delivery apps is an urgent need that cannot be ignored, to ensure the fulfillment of Muslim consumers' rights to food that aligns with their religious values.
References
Azizah, S. N. (2021). Kepastian Pengaturan Label Halal Produk Siap Saji Non Kemasan pada Bisnis Online Bagi Masyarakat dalam Era Pandemi Covid-19. PELITA, 6, 117–132.
Btr, M. A., & Zulham. (2025). Kewajiban Transparansi Informasi Halal Pada Platform Digital Shopee Food. IJHSS, 6(1), 83–96.
Burrahmad, M., Baihaqi, A., Sariyanto, D., & Iskandar1, E. (2020). Minat Masyarakat Terhadap Usaha Delivery Order Produk Pertanian Di Kota Banda Aceh. Jurnal Sosial Ekonomi Pertanian, 16(1), 71. https://doi.org/10.20956/jsep.v16i1.8687
Christianto, A. D., & Hariyanto, M. (2022). Analisa Pemilihan Aplikasi Pesan Antar Makanan (Food Delivery) Dengan Metode Analytical Hierarchy Process. Jurnal Teknik Informatika Dan Elektro, 4(2), 112–119. https://doi.org/10.55542/jurtie.v4i2.364
Faridah, H. D. (2019). SERTIFIKASI HALAL DI INDONESIA: SEJARAH, PERKEMBANGAN, DAN IMPLEMENTASI. Journal of Halal Product and Research, 2(2), 68. https://doi.org/10.20473/jhpr.vol.2-issue.2.68-78
Firyal, P., Nasution, A., & Tarigan, T. M. (2025). Analisis Pemberitahuan Informasi Halal Pada Aplikasi Grab Food Menurut Kompilasi Hukum Ekonomi Syariah. Al-Manhaj, 4, 621–630. https://doi.org/10.37680/almanhaj.v4i2.2025
Helmi, I., & Hafidhuddin, D. (2019). KEHALALAN MAKANAN CEPAT SAJI MENURUT FATWA MUI : STUDI ANALISIS TERHADAP RESTORAN CEPAT SAJI DI KOTA. KASABA, 12, 40–51.
Mujadid, M., & Hipni, M. (2022). Mekanisme Penjualan Makanan Berbasis Delivery Order Pada Fitur Shopeefood Perspektif Undang-Undang Nomor 33 Tahun 2014 Tentang Jaminan Produk Halal. Citradharma, 1–15.
Mumtaz, F., Putri, A., & Sakti, M. (2024). Penerapan Label Halal pada Aplikasi Pesan Antar Makanan Online (Studi Perbandingan Grabfood di Indonesia dan Malaysia). National Conference on Law Studies (NCOLS), 6(1), 621–629.
Nashirun. (2020). Makanan Halal dan Haram dalam Perspektif Al Qur’an. Halalan Thayyiban: Jurnal Kajian Manajemen Halal Dan Pariwisata Syariah, 3(2), 1–15.
Paramitha, P., & Suryaningsih, S. A. (2021). ANALISIS LABEL HALAL PADA PRODUK MAKANAN CEPAT SAJI DALAM PENGEMBANGAN WISATA HALAL DI SURABAYA. JEBI, 4, 108–122.
Riya, J., & Dzikrullah, D. (2021). Identifikasi Halal Food Pada Proses Produksi Menggunakan Analisis SWOT (Metode Multicase Studi). MARO, 4(November), 119–142.
Rojabiah, N., & Dkk. (2023). Korelasi Makanan Halal Dan Thoyib Terhadap Kesehatan Dalam Perspektif Al-Qur’an. Korelasi Makanan Halal Dan Thoyib Terhadap Kesehatan Dalam Perspektif Al-Qur’an, 3(1), 1–7. https://journal.halalunmabanten.id/index.php/ijma/article/view/68%0Ahttps://journal.halalunmabanten.id/index.php/ijma/article/download/68/55
Sari, L. M. C., Kusjuniati, & Iswahyuni. (2023). Persepsi Konsumen Tentang Label Halal Makanan Terhadap Keputusan Pembelian Melalui Aplikasi Online. Jurnal Manajemen, Inovasi Bisnis Dan Strategi, 1(2), 233–246.
Sayekti, N. W. (2014). JAMINAN PRODUK HALAL DALAM PERSPEKTIF KELEMBAGAAN. JEKP, 5(November), 193–209.
Syamsuri, A. S., & Dkk. (2024). URGENSI LOGO HALAL PADA PLATFORM MAKANAN DI INDONESIA (THE. 1–14.
