PUBLIC RELATIONS CAMPAIGN IN DISSEMINATING HALAL FOOD AND BEVERAGES TO ELEMENTARY SCHOOL STUDENTS AND THE COMMUNITY

Authors

  • Andri Imam Subekhi STKIP Babunnajah
  • Swastika Oktavia Universitas Mathla'ul Anwar Banten

DOI:

https://doi.org/10.30653/ijma.202112.26

Keywords:

Public Relations Campaign, Socialization, Halal

Abstract

This study aims to analyze the public relations campaign in disseminating halal food and beverages to elementary school students and the community carried out by LPPOM MUI Banten. This study discusses issues related to campaign planning, implementation and evaluation. This research is a qualitative research using case study method and constructivism paradigm. Collecting data in this study through observation, interviews and documentation techniques. The results of this study indicate that the public relations campaign in disseminating halal food and beverages to elementary school students and the public by LPPOM MUI Banten is in accordance with the concept of the practical dimensions of the campaign. The planning stage uses analyzing problems, determining goals, determining goals, determining messages, determining time and determining costs. The implementation stage is by selecting the implementer, adjusting the delivery of the message and determining the media used. The evaluation process by looking at the reach of the target and changes in the attitude of the target.

References

Abdulsyani. (2012). Sosiologi Skematika, Teori, dan Terapan. Jakarta : PT. Bumi Aksara.

Amaliyah, N. (2017). Penyehatan Makanan dan Minuman. Yogyakarta : Deepublish.

Amalia, N F. (2012). Kampanye Public Relations Dalam Membentuk Sikap Khalayak (Studi pada Kampanye Stop the Trafficking of Children and Young People yang Diselenggarakan Oleh The Body Shop Indonesia). Skripsi. Jurusan Hubungan Masyarakat, Universitas Indonesia, Depok.

Amalya, R. (2015). Strategi Kampanye Public Relations Listrik Pintar PT. PLN (Persero) Wilayah Riau dan Kepulauan Riau dalam Mewujudkan Smart Consumer di Pekanbaru. Jom FISIP Vol.2 No.2 Oktober 2015. Skripsi. Jurusan Ilmu Komunikasi, Universitas Riau, Riau.

Ayodya, W. Endang K. (2014). 110 Solusi Jadi Pengusaha yang Berkah. Jakarta : PT. Elex Media Komputindo.

Allrot. X., Maiz. E., Urdaneta. E., 2017. Shopping for food with children: A strategy for directing their choices toward novel foods containing vegetables. Appetite. Vol 120. P 287 -296. DOI: https://doi.org/10.1016/j.appet.2 017.09.008.

Henniger, M.L. 2013. Teaching Young Children: an Introduction, Boston: Pearson.

Munir, Misbahul,. (2015), Nilai-Nilai Islam Dalam Bahan Ajar Tematik Makananku Sehat dan Bergizi: Suatu Konsep Integratif Pembelajaran di Madrasah Ibtidaiyah., Madrasah, Vol. 7 No. 2, pp. 289-308.

Mayesky, M. 2012 Creative Activities For Young Children. 10th edition. United States: Cengage.

Ruslan, R. (2005). Kiat dan Strategi Kampanye Public Relations. Jakarta : PT. Raja Grafindo Persada.

Soemirat, S. Elvinaro A. (2012). Dasar-Dasar Public Relations. Bandung: PT. Remaja Rosdakarya.

Subekhi, A., I., (2021), Studi Etnomatematika: Kain Berbahan Dasar Halal Ditinjau dari Motif Sadulur Batik Lebak Provinsi Banten, IJMA: International Journal Mathla’ul Anwar of Halal Issues, Vol 1 No. 1, pp. 27-39.

Venus, A. (2009). Manajemen Kampanye Panduan Teoretis dan Praktis dalam Mengefektifkan Kampanye Komunikasi. Bandung : Simbiosa Rekatama Media.

Wardani, RWK. (2017). Strategi Komunikasi Badan Amil Zakat Nasional dalam Pengumpulan Zakat Maal dalam Ilmu Dakwah: Academic Journal For Homiletic Studies, 1 (11) 151-176.

Wardhani,Wahju Dyah Laksmi, Tri Endang Jatmikowati, Angraeny Unedia Rahman., (2019), Pangan Thoyyibah: Mengenalkan Gaya Hidup Sehat Pada Anak Usia Dini, Early Childhood: Jurnal Pendidikan, Vol. 3 No. 2, pp. 1-14.

Yulianita, N. (2001). Dasar-Dasar Public Relations. Bandung: Multimedia, Fikom Unisba.

Zaini, M Abbas, Zainuri, Yeni Sulastri, Rucitra Widyasari, & Rini Nofrida., 2019, Pembelajaran Interaktif Tentang Pangan Aman, Bergizi dan Halal Bagi Siswa Sekolah Dasar, Jurnal Abdi Mas TPB, Vol 1 No 1, pp. 70-78

Downloads

Published

2021-09-10

How to Cite

Subekhi, A. I., & Oktavia, S. (2021). PUBLIC RELATIONS CAMPAIGN IN DISSEMINATING HALAL FOOD AND BEVERAGES TO ELEMENTARY SCHOOL STUDENTS AND THE COMMUNITY. International Journal Mathla’ul Anwar of Halal Issues, 1(2), 57–63. https://doi.org/10.30653/ijma.202112.26

Issue

Section

Articles