INDUSTRI HALAL: MENGEMBANGKAN HASRAT DAN LOGIKA KONSUMSI

Authors

  • Saepul Bahri Universitas Mathla'ul Anwar Banten
  • Deden Hidayat Universitas Mathla'ul Anwar Banten
  • Agus Nurcholis Saleh Universitas Mathla'ul Anwar Banten

Keywords:

Halal Industry, Islam, Desire, Consumption Logic

Abstract

This paper is actually the author's desire to contribute to the idea of ​​halal thought initiated by most of the world's Muslims, the author does not interpret halal simply and narrowly but the author tries to interpret halal by changing the paradigm of Muslims that halal must be expanded into a halal industry. in this world. This paper inspires especially Muslims in Indonesia to have the courage to create new halal industries, developed in various aspects of the needs of the wider community. In this paper the author shows how great the potential of the halal industry is, but it must be driven by politics and productive market mechanisms. According to the author's research, the halal industry is actually a religious commandment, namely Islam, but more importantly the substance of the halal industry is to develop the desire and logic of consumption, why because the halal industry will progress and develop depending on the consumer who consumes goods, if the desire and logic of consumption is weak , then as good and as productive as any halal industry will not develop and experience progress, therefore the desire and logic of consumption is very important to be understood by Muslim entrepreneurs who will develop the halal industry.

References

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www. Republica ci.id, berita dunia Islam, dalam Khazanah Geliat Industri Halal Di Negeri Jiran, diakses tanggal 29 Januari 2021

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Published

2021-03-31

How to Cite

Saepul Bahri, Deden Hidayat, & Agus Nurcholis Saleh. (2021). INDUSTRI HALAL: MENGEMBANGKAN HASRAT DAN LOGIKA KONSUMSI. IJMA: INTERNATIONAL JOURNAL MATHLA’UL ANWAR OF HALAL ISSUES, 1(1), 49–63. Retrieved from http://journal.halalunmabanten.id/index.php/ijma/article/view/11